Instagram rewards the same hook-first vertical video as TikTok, plus a second format TikTok does not have: the carousel. Between the two, you can repurpose every good session twice.
Reels
The TikTok structure applies directly: hook text on frame one, setup, payoff from the actual AI response, two-second CTA. Two Instagram-specific notes:
- Keep all text inside the middle of the frame. Instagram's UI overlays eat the top and bottom edges, and Reels get cropped to 4:5 in the feed.
- Record and edit at 9:16. Game cover art from your materials library makes a strong closing frame with "link in bio" over it.
Post 3 to 5 Reels per week. Consistency matters more than volume here; the algorithm favors accounts with a steady cadence.
Carousels
Carousels are underrated for story content. The format: cover art or a strong quote as slide one, then the session's best exchanges as clean screenshots, one beat per slide, ending on a CTA slide.
- 6 to 10 slides. The swipe-through rate is the ranking signal, so end each slide on a mini cliffhanger.
- Use the wordmark and covers from the brand kit to keep slides looking intentional.
- Carousels have a longer shelf life than Reels and get resurfaced by the algorithm for weeks.
The link flow
Instagram allows exactly one reliable outbound path: the link in your bio.
- Put your referral link there, and say "link in bio" in every caption and CTA frame.
- If you use a link-in-bio tool with multiple links, put Larping first with a one-line pitch.
- Stories with the link sticker work once you have any audience; pin a highlight called "play this" with a walkthrough.
Captions and hashtags
- First line of the caption is a second hook; the rest can be the story behind the clip.
- 3 to 5 specific hashtags beat 30 generic ones. Think interactive fiction, AI games, text adventure niches.
- Ready-made caption variants are in your materials library; every game share link there carries your referral code automatically.